My name is Jaclyn Houston and I’m from Northern California. I have always had a passion or possibly a slight obsession for makeup and was a regular and I should probably add a VIB Rouge member at my local Sephora. Right around Christmas of 2015 I began to see some green beauty bloggers on Instagram talking about detoxifying your makeup bag and it got me thinking about all of the unknown ingredients I was daily putting on my skin. I live a pretty healthy lifestyle already, eating mostly organic foods, and exercising, so this was just the next step.
I wanted to start this blog to help other people transition to a healthier and cleaner beauty routine and because this is genuinely fun for me to do! It can seem overwhelming at first, but there are so many great brands out there that perform just as well as the conventional products we’re used to, if not better! I’m not the tinted moisturizer and lip balm kind of girl, I want a medium to full coverage foundation, concealer, maybe some winged liner, and sometimes a bold lip, depending on the day. I want to make sure my readers know that you don’t have to sacrifice performance for cleaner ingredients. I hope this site will help you make informed decisions on your journey to a healthier beauty routine! Please contact me with any questions at all, I’m happy to help!